Content №4 от 2011
An increment of the market enterprise value as an indicator of efficient realization of innovation potential
The paper shows how the assessment of the innovation potential at an enterprise could contribute to making its perspective strategic plan, effective realization of the strategies, and systematic intercompany coordination of its strategic indicators. An increase of the market enterprise value, which reflects its net present value received over a planned period, can be regarded as a criterion of how effectively the innovation potential was realized to increase the competitiveness of the enterprise.
Keywords: innovation potential of the firm efficiency of realization of innovation potential intercompany coordination of indicators firm's market value competitiveness
