Content №4 от 2008
Trade policy of diversified companies
The paper analyses the implementation of the diversification strategies applied by the enterprises of the cereal-processing industry in the Altai region, and shows how important the trade policy carried out by such enterprises is for increasing their stability and competitiveness in food markets. Having analyzed the operation of the cereal-processing industry in the Altai region, the author shows how the concentric diversification was realized by good trade policy and promotion of new products in markets.
