Content №2 от 2007
Regional insurance companies: assessing their investment potential
The paper considers the role which insurance companies play in the regional financial and economic infrastructures, and proves the necessity of developing insurance business in regions and making an investment into this sector. The author suggests using a business value as an indicator of the insurance company’s investment potential, and offers the technique to assess this indicator relating both to a company and to a region. The technique is based on the Black-Showls’ model. The author also offers the technique to calculate a business value/ sales return multiplier based on the business value of the market segment, and presents his calculation of this indicator for regional companies. The paper includes the recommendations on increasing the investment attractiveness of regional insurance companies.
