Content №4 от 2006
Image as a Competitive Regional Resource
The authors offer their understanding about a “regional image” term. To form this understanding means to develop a regional identification, reflecting the regional peculiarities and resources. The authors also suggest their understanding of “a regional brand” and “a regional reputation” as well as their correlation with “a regional image”. The authors prove that at present the regional image can be regarded as a competitive resource to promote regions in markets.
