Content №4 от 2003
Regional television in the Siberian Federal District
The structure of the TV market in the Siberian Federal District is examined. It is suggested to classify it on the basis of geography, organization of broadcasting, form of ownership of the company-broadcaster and goals of broadcasting. Form of ownership influences organization of broadcasting, technical equipment and personnel of companies, the structure of the broadcasting network of companies with different form of ownership is analysed. The author gives minimum estimate of the regional advertisement market which is the key source of finances for private TV companies.
